In 2022, perfumer Francis Kurkdjian introduced 724 — a fragrance that distills the bright, humming energy of a city that never sleeps.

Its muse is the 24-hour rhythm of global metropolises: steel, glass and millions of lights pulsing in unison. 724 translates that urban cadence into an airy cocoon of white florals and enveloping musks.

724 Eau de Parfum is a floral-aldehydic fragrance for women and men, released in 2022. Imagine walking through a skyline at dawn: the sky is pale blue, the streets awaken and a cool breeze promises a new day. 724 wraps you in that serene brightness — crisp, elegant and quietly addictive.

The scent opens with sparkling aldehydes and Calabrian bergamot. The heart blooms with luminous jasmine, sweet pea and orange blossom. A base of creamy sandalwood and weightless white musk lingers long after twilight.

The first impression is a radiant burst of clean aldehydes. As the hours pass, silky florals and soft musks unfold, settling into a smooth, woody trail that feels as polished as freshly ironed linen.

Longevity is high: many wearers report up to 10 hours of noticeable scent. 724 is versatile for office, evening or weekend strolls — a subtle signature that whispers metropolitan sophistication.